RENWL

We’ve seen our share of stupid marketing and political campaigns aimed at black folks in our lifetime.  Lord have we seen them. The latest one that comes to mind was that triple whiple quadruple dumb campaign put out by AIDS Healthcare called “Man Up” (just to type the words feels stupid). With the intent to encourage African American young men to get HIV tested—we think,  the ads featured actor Blair Underwood giving us a stern baaaa–lack man’s glare with the text Man Up beside his picture.  Let’s all agree in unison shall we?  That was  one dumb corny-ass ad campaign.

First of all Blair Underwood looks like a big ol’ fag himself.  Always has.  He just doesn’t look butch enough to be uttering those words.  Not convincing at all.  How can one possibly take seriously a bottom-lookin’ guy like Blair Underwood making such a command?  And what the hell is “man up,” anyways? Like, what does it mean? Who talks like that in the hood? Did they consult any black people about this ad before giving the green light?  And we don’t mean nelly black queens who work for gay white ad agencies and who haven’t set foot in a black neighborhood since they ran off the stage at their  high school graduations with diplomas in hand never to be seen or heard from again. We mean BLACK people.  The kind who communicate on the regular with other black people.  Oh, we could just go on and on about the queezy stupidity of it all in relationship to this particular ad campaign.  But we have to save room for EQCA .  Just one more word though about the Man Up HIV Testing ad campaign:

YUCK POOEY ICKY SPIT TURN-AROUND-THREE-TIMES-AND-SPIT-AGAIN.

Okay.  On with the post. We think the Deathstar—-that’s EQCA when we’re using Star Wars lingo——we think the Deathstar has got a li’l somethin’ somethin’ in store for black folks in California if their history is any indication. And we’re willing to bet that it’s going to be the most repulsive ad campaign ever in the history of mankind aimed at the blacks.  Oh, we feel it our bones. It’s gonna jump leap years pass that Man Up campaign as being the most ridiculous and atrocious ad campaign black folks have ever seen. We’re willing to bet hard cash that their campaign pitching marriage equality to black folks in California is gonna be so repulsive it’s even gonna make the Mormons throw up.  Why do we think this?  We’ll show you why:

Yep. That’s the cover of the brochure MassEquality distributed with a straight face no less to black folks in Massachusetts in  hopes of engaging them to support marriage equality. Now there’s nothing wrong with reaching out to black folks—–but with a pamplet titled JUMPING THE BROOM????  Swear to God. We’re not making this up.  There’s the cover art for it right above.  Now what’s MassEquality and Jumping The Broom got to do with EQCA, you ask?  Well, Marc Solomon, the man who was imported from Massachusetts by EQCA to get the job done, that’s what.  And a little birdy told us that the Death star is already in the process of creating their “people of color” outreach literature. Matter of fact, they may have finished already.

How much you wanna bet Jumping The Broom is gonna appear again—-reincarnated by Marc Solomon in slightly different packaging for California black folks.  $20 bucks? $50?  We’ll go as high as a hun’ but nothin’ more cause it is the holiday season ‘n’ all and we ain’t done shoppin’.  We read in numerous accounts that the Jumping The Broom campaign was a flat out dismal failure in Mass. But that’s never stopped EQCA from the repetition of a dead end gameplan. To add insult to injury,  gay house Negroes the National Black Justice Coalition (NBJC) co-signed on it endorsing the thing enthusiastically. Oh, we can’t wait to get our hands on one once they start distributing them here. We’re thinkin’ about giving ours to this old lady who lives in our complex and who keeps inviting us to church. She’ll love it. As long as she doesn’t read it.

Here’s a pdf copy of the Jumping The Broom brochure—all 31 enriching pages of it.  Apparently there’s a Maryland version of it as well.  We guess there just wasn’t enough blacks in Mass slamming doors in MassEquality volunteer’s faces after being handed this culturally sensitive lesson in gay marriage etiquette.  Once we get our hands on the Cali version—rest assured—you’ll be hearing about it.